Iwo epamusoro zana ePasirose ePasirose Akaburitswa: Kukosha Kwemhando yeChinese Inodarika Europe(1)

Sekureva kwemushumo kubva kuReuters muLondon muna Chikumi 21, chinzvimbo chepasi rose chakaburitswa neKantar's BrandZ division inoratidza kuti Amazon ndiyo inonyanya kukosha mhando pasi rose, ichiteverwa neApple, asi maChinese mabhureki ari mune inotungamira mhando yemhando. Kusimuka, kukosha kwayo kwakakwira kupfuura mhando dzepamusoro dzeEurope.

Kantar akataura kuti Amazon, yakavambwa naJeff Bezos muna 1994, ichiri mhando yakakosha pasirese, ine mari inofungidzirwa yeUS $ 683.9 bhiriyoni, ichiteverwa neApple, iyo yakavambwa muna 1976 uye yakakosha kuUS $ 612 bhiriyoni. Iyo $458 bhiriyoni Google kambani.

Yakaudzwa kuti Tencent, kambani huru yeChina yesocial media uye vhidhiyo yemitambo kambani, ndiyo hombe mhando yenyika, iri pachishanu.

Graham Staplehurst, Global Strategy Director weKantar's BrandZ Division, akati: "Zvigadzirwa zveChinese zviri kufambira mberi zvishoma nezvishoma uye zvakafambira mberi zvakanyanya. Makambani akawanda ari kutanga kushandisa mabhenefiti avo ekuvandudza tekinoroji uye Ratidza kuti vanokwanisa kuenderana nemaitiro makuru anoumba China nemusika wepasi rose. "

Chirevo ichi chakataurawo kuti mhando shanu dzawedzera kukosha kwakapetwa kaviri. Iwo maChinese e-commerce hofori Pinduoduo uye Meituan, China hombe inogadzira doro inogadzira Moutai, TikTok kambani yeChina, uye American Tesla.