The World's Top 100 Rankings Released: Chinese Brand Value Surpasses Europe(1)

According to a report from Reuters in London on June 21, a global ranking released by Kantar's BrandZ division shows that Amazon is the most valuable brand in the world, followed by Apple, but Chinese brands are in the leading brand rankings. Rising, its value is higher than the top European brands.

Kantar stated that Amazon, founded by Jeff Bezos in 1994, is still the world’s most valuable brand, with an estimated value of US$683.9 billion, followed by Apple, which was founded in 1976 and valued at US$612 billion. The $458 billion Google company.

Reported that Tencent, China’s largest social media and video game company, is the country’s largest brand, ranking fifth.

Graham Staplehurst, Global Strategy Director of Kantar's BrandZ Division, said: "Chinese brands are advancing steadily and slowly and have made significant progress. More and more companies are beginning to use their own technological development advantages and Prove that they have the ability to align with the major trends shaping China and the global market."

The report also said that five brands have more than doubled their value. They are Chinese e-commerce giant Pinduoduo and Meituan, China’s largest liquor manufacturer Moutai, China’s TikTok company, and American Tesla.