Awona maNqanaba ali-100 aPhezulu eHlabathini akhutshiweyo: Ixabiso leBrand yaseTshayina Ligqwese iYurophu(3)

Ezi ziphumo zilungileyo zibonisa ukuba iibrendi ezininzi ziye zaxhamla kwiimfuno ezintsha kunye nolindelo olunxulumene nobhubhani omtsha we-pneumonia.

I-e-commerce ngokwemvelo lelinye lamashishini akhulayo. I-Amazon iyaqhubeka nokuphakamisa uluhlu kunye nexabiso le-683.9 yeebhiliyoni zeedola, ukwanda kwe-64%. Izinga lokukhula kwe-Alibaba elikwinqanaba lesixhenxe beliphakathi, kuma-29%.

Kuxelwe ukuba, ngokuqinisekileyo, iinkampani eziphezulu zobugcisa zihamba kakuhle. I-Apple (ukukhula kwe-74%) kunye ne-Microsoft (ukukhula kwe-26%) ziyafana, kunye nenkampani yesofthiwe ye-Zoom nayo kuluhlu. Kodwa ukukhula okumangalisayo nguTesla. Ngokutsho kukaKantar uqikelelo, ixabiso likaTesla linyuke nge-275% ngaphezu kwe-2020, lifikelela kwi-42.6 yezigidigidi zase-US iidola.

I-TikTok, i-Pinduoduo kunye ne-Moutai inokubonwa phakathi kweenkampani eziphindwe kabini ngexabiso.

Ingxelo iphinde yabonisa ukuba imeko kumazwe ahlukeneyo yahlukile, kwaye uphawu lwase-US lukwimeko engcono kakhulu. Ama-56 kuluhlu oluphezulu lwe-100 ehlabathini ziinkampani zaseMelika. Nditsho nexabiso leMcDonald's lonyuke nge-20%-indawo zokutyela zehlabathi zivaliwe enye emva kwenye ngenxa yamanyathelo okuvalelwa, inkampani iphume engxakini ngokuthembela kwishishini layo lokuthatha.

Ingxelo yaphawula ukuba ixabiso leenkampani zaseYurophu kwi-rankings libalelwa kwi-8% kuphela, xa kuthelekiswa ne-20% kwi-2011. Umyinge weempawu zaseTshayina yi-14%.

Ngokutsho kwengxelo, kukho iibrendi ezintlanu kolu luhlu, ikakhulu ezinxulumene nemveliso yeempahla zodidi kunye nemveliso yobuhle: ULouis Vuitton ubekwe kwindawo yama-21 nge-75.7 yeebhiliyoni ze-U.S. iidola, ukwanda kwe-46%, ilandelwa yi-Chanel, iHermes, i-L'Oreal kunye nemisebenzi yeselula. Ishishini Orange.