The World's Top 100 Rankings Released: Chinese Brand Value Surpasses Europe(3)

These good results show that many brands have benefited from the new needs and expectations related to the new crown pneumonia pandemic.

E-commerce is naturally one of the booming industries. Amazon continues to top the list with a valuation of $683.9 billion, an increase of 64%. The seventh-ranked Alibaba's growth rate was moderate, at 29%.

It is reported that, of course, high-tech companies are going smoothly. Apple (74% growth) and Microsoft (26% growth) are the same, and the software company Zoom is also on the list. But the most amazing growth is Tesla. According to Kantar estimates, Tesla's value has increased by 275% over 2020, reaching 42.6 billion U.S. dollars.

TikTok, Pinduoduo and Moutai can be seen among companies that have more than doubled in value.

The report also pointed out that the situation in different countries is different, and the US brand is in the best situation. 56 of the world's top 100 list are American companies. Even the value of McDonald's has increased by 20%-with its global restaurants closed one after another due to quarantine measures, the company successfully got out of trouble by relying on its takeaway business.

The report noted that the value of European companies in the rankings accounted for only 8%, compared with 20% in 2011. The proportion of Chinese brands is 14%.

According to the report, there are five French brands on the list, mainly related to the luxury goods and beauty products industry: Louis Vuitton ranked 21st with 75.7 billion U.S. dollars, an increase of 46%, followed by Chanel, Hermes, L'Oreal and mobile operations. Business Orange.