Imakethe yehadiwe yasekhaya ehlukanisiwe ngaphansi kwegagasi elisha lokusetshenziswa lika-2026

Ukuthambekela kwethrekhi yehadiwe kuthinta isu lebhizinisi kanye nokuthambekela kokuthuthukiswa kwemboni yefenisha yasekhaya ngezinga elithile. Ngakho-ke, ezimweni eziningi, ihadiwe yasekhaya isibe "uphawu ngemuva kophawu". Ngemuva kwemikhiqizo ehlukahlukene eqediwe njengefenisha, iminyango namafasitela, izesekeli zehadiwe sezibe amandla asekelayo abaluleke kakhulu, okukhulisa ukuncintisana kwefenisha, iminyango namafasitela kanye neminye imikhiqizo. Izinkampani eziningi zefenisha nezinto zokwakha zivame ukugcizelela izinhlobo zehadiwe ezikhethiwe ukuze zigqamise izici ezibalulekile zokuncintisana njengamandla aphelele kanye namaphuzu okuthengisa umkhiqizo.

Behlushwa ukwehla kwemakethe yezindlu, ngonyaka odlule, izinkampani ezinkulu ziye zahoxa ngokulandelana futhi zahlanganyela emncintiswaneni omkhulu wamanani emakethe yokuthuthukisa izindlu. "Isivunguvungu" sempi yamanani sihlasele yonke imboni! I-Oppein Home Furnishing yethule uchungechunge lwezingubo zokugqoka/amakhabethe e-Fiskar njengemikhiqizo ye-Huimin ku-699 yuan/imitha yesikwele; I-Shangpin Zhai inikeza izingubo zokugqoka zochungechunge lwe-Huimin ku-699 yuan/imitha yesikwele kanye namakhabethe ku-699 yuan/imitha yesikwele; Iphakheji yendlu yonke kaSophia inentengo ku-39,800 yuan. Kuyo yonke indlu, uMilanna wethule "iphakheji ye-688 yuan/imitha yesikwele".

Ukuncintisana kwamanani emakethe yezinto zokwakha izindlu kukhulu kakhulu, kanti izinkampani zehadiwe zasekhaya njengabaphakeli abaphezulu nazo zithinteke kakhulu. Izinkampani zehadiwe zasekhaya zingayigwema kanjani impi yamanani evuthayo ngo-2026 futhi zifinyelele ukukhula kwazo?

Ukwehla kwemakethe yezindlu akubangelwa nje kuphela ukwehla komnotho, kodwa futhi kungenxa yokwehla kokukhula kwenani labantu baseShayina. Kodwa-ke, njengezwe elinabantu abayizigidigidi ezingu-1.4, inqwaba yezindlu inkulu kakhulu.

Ngisho noma abantu abaningi kangaka bengadingi ukuvuselela amakhaya abo amasha, kunesidingo esikhulayo sokuthuthukisa amakhaya abo akhona futhi banikeze indawo yokuhlala ekhululekile kubo kanye nemindeni yabo. Engqungqutheleni Yokuthuthukiswa Kwekhwalithi Ephakeme Nokukhiqiza Okuhlakaniphile Yomkhakha Wezindlu Ezenziwe Ngokwezifiso ka-2023 ngoSepthemba ngonyaka odlule, i-CEO yaseBoloni uCai Xingguo waveza indawo enkulu yemakethe yokuvuselelwa kwezindlu ezikhona kakade. Thatha iBeijing njengesibonelo. Kunezindlu ezingaba yizigidi eziyi-10 ezikhona esitokweni, futhi cishe izindlu eziyizigidi eziyi-7 zidinga ukuvuselelwa. Kodwa-ke, inani lokuvuselelwa eBeijing minyaka yonke ngeke lidlule amayunithi angu-250,000. Kukhona indawo enkulu yemakethe esilindele ukuba siyihlole ngaso sonke isikhathi! Ngakho-ke, esikhathini esizayo, indawo eyinhloko yokukhula kokusetshenziswa embonini yefenisha nezinto zokwakha izohamba kancane kancane isuke esigabeni "sesidingo esiqinile" iye esigabeni "sokuthuthukiswa kwesidingo esiqinile". Imakethe yokuvuselelwa kwekhaya izoba yimakethe enkulu ehlukanisiwe ngaphansi kwegagasi elisha lokusetshenziswa lika-2024.

Ifenisha yasekhaya ethi "Haute couture" noma "light couture" iphakathi nendawo futhi iphezulu kwephiramidi yentengo. Nakuba le ngxenye okwamanje inomthamo omncane, intengo yeyunithi ngekhasimende ngalinye iphakeme. Ngaphezu kwalokho, esikhathini esizayo, imakethe yePuding izoncipha kancane kancane, kuyilapho izimakethe ze-haute couture kanye ne-light haute couture ngokuqinisekile zizoba inkanyezi ekhulayo. Isici esiyinhloko salesi sidingo esisha sabathengi ukuthi lapho bethenga izindlu ezenziwe ngokwezifiso, abathengi banaka kakhulu ukuklama, izinto zokwakha, ubuciko, ukukhiqiza, izigcawu, ukulethwa, kanye nezinsizakalo.

Lokhu kusho nokuthi lonke iqembu labathengi linezidingo eziphakeme zehadiwe yasekhaya ekhonza imakethe "yezinga eliphezulu" noma "ezinga eliphezulu".

Okokuqala, izinkampani zehadiwe zasekhaya kumele zinake kakhulu ukusungula kwazo izinto ezintsha futhi zinikeze abathengi izinketho eziningi. Kubandakanya kodwa kungagcini ngokuthuthukisa nokuqamba imikhiqizo yazo yehadiwe yasekhaya ehlakaniphile ukuze zikwazi ukukhonza kangcono uhlelo lwekhaya elihlakaniphile ukuze zihlangabezane nezidingo zabathengi ukuze kube lula, ukuphepha kanye nobuhlakani, futhi zigqamise okuqukethwe kobuchwepheshe kanye nenani eliphakeme lemikhiqizo.

Okwesibili, ngesisekelo sokuhlangabezana nemisebenzi yansuku zonke yamakhasimende, ihadiwe yasekhaya isadinga ukuhlanganisa kahle ubuhle bobuciko kanye nemisebenzi engokoqobo, iveze ikhwalithi yezesekeli zehadiwe kusukela kumklamo onemininingwane, futhi isebenzise imiqondo yokuklama yesimanje ukudala imikhiqizo yehadiwe elula kodwa enhle kakhulu. , ukuhlangabezana nezidingo ezingokomoya zabathengi ezisezingeni eliphezulu.

Okokugcina, izinkampani zehadiwe zasekhaya kufanele zigxile ekuthuthukiseni ulwazi lwamakhasimende ngemikhiqizo yazo. Ngokuthuthukisa isevisi yangemva kokuthengisa, ukuthuthukisa ikhwalithi yomkhiqizo kanye nokuhlinzeka ngokwezifiso ezenziwe ngokwezifiso, silwela ukuhlangabezana nezidingo zabathengi futhi sithuthukise ukwaneliseka kwabasebenzisi ngemikhiqizo.

SINCE 1993

I-AOSITE Hardware, njengenkampani ebigxile ku-R&D kanye nokukhiqizwa kwehadiwe yasekhaya iminyaka engama-30, kungakhathaliseki ukuthi "ikhwalithi entsha kwihadiwe", "ihadiwe ewusizo, umphefumulo othakazelisayo", "ihadiwe yobuciko" kanye neminye imiqondo yomkhiqizo ikhuthaza uhlobo lomkhiqizo oluvela ku-"Imakethe "yesidingo esiqinile" isingene emakethe "yencazelo ephezulu" kanye "nencazelo ephezulu elula". Esikhathini esizayo, sizoqhubeka nokugcina umoya wokuthuthukiswa "wokudala izinto ngobuciko nokwakha amakhaya ngokuhlakanipha" ukuze sihlole njalo isidingo semakethe, sithuthukise njalo ubuchwepheshe bomkhiqizo, sithuthukise njalo izinqubo zesevisi, futhi sinikeze amakhasimende imikhiqizo nezinsizakalo ezingcono.