Imarike yehardware yasekhaya eyahlukileyo phantsi kosetyenziso olutsha lwe 2024

Intsingiselo yendlela yehardware ichaphazela isicwangciso soshishino kunye nentsingiselo yophuhliso loshishino lwempahla yasekhaya ukuya kumlinganiselo othile. Ngoko ke, kwiimeko ezininzi, i-hardware yasekhaya iye yaba "i-brand emva kwe-brand". Emva kweemveliso ezahlukeneyo ezigqityiweyo ezifana nefenitshala, iingcango kunye neefestile, izixhobo ze-hardware ziye zaba yinto ebaluleke kakhulu exhasayo, ephakamisa ukukhuphisana kwefenitshala, iingcango kunye neefestile kunye nezinye iimpawu. Iinkampani ezininzi zefenitshala kunye nezixhobo zokwakha zihlala zigxininisa kwiimpawu ze-hardware ezikhethiweyo ukuze kugxininiswe izinto eziphambili ezikhuphisanayo ezifana namandla abanzi kunye namanqaku okuthengisa imveliso.

Ukubandezeleka ngenxa yokuhla kwemarike yezindlu, kunyaka odlulileyo, iimpawu ezinkulu ziye zarhoxisa enye emva kwenye kwaye zibandakanya ukhuphiswano olunzima kwimarike yokuphucula ikhaya. "Isaqhwithi" semfazwe yamaxabiso sitshayela lonke ishishini! I-Oppein Home Furnishing yasungula uluhlu lwe-Fiskar lwee-wardrobes / iikhabhinethi njengemveliso ye-Huimin kwi-699 yuan / imitha yesikwere; I-Shangpin Zhai inikezela ngee-wardrobes ze-Huimin zechungechunge kwi-699 yuan / imitha yesikwere kunye neekhabhinethi kwi-699 yuan / imitha yesikwere; Sophia’s iphakheji yekhaya lonke ixabisa 39,800 yuan. Kuyo yonke indlu, u-Milanna uqalise "i-688 yuan / iphakheji yemitha yesikwere".

Ukhuphiswano lwamaxabiso kwimarike yezinto zokwakha zasekhaya lubukhali, kwaye iinkampani zehardware zasekhaya njengababoneleli abaphezulu ziye zachaphazeleka kakhulu. Iinkampani zehardware zasekhaya zingayinqanda njani imfazwe yamaxabiso aqatha ngo-2024 kwaye zifezekise ukukhula kwazo?

Ukuhla kwemarike yezindlu akubangelwa nje kukudodobala koqoqosho, kodwa nangenxa yokuncipha kokukhula kwabemi baseTshayina. Nangona kunjalo, njengelizwe elinabemi be-1.4 yezigidigidi, izindlu zokuhlala zikhulu kakhulu 

Nangona bengebaninzi kangako abantu ekufuneka behlaziye amakhaya abo amatsha, kukho imfuneko eyandayo yokuphucula amakhaya abo asele ekhona nokubonelela imekobume yamakhaya etofotofo bona neentsapho zabo. Kwi-2023 Customized Home Industry Development-Quality High-Quality and Intelligent Manufacturing Conference ngoSeptemba kulo nyaka uphelileyo, i-CEO yaseBoloni uCai Xingguo yabonisa indawo enkulu yemarike yokulungiswa kwezindlu ezikhoyo. Thatha umzekelo waseBeijing. Kukho malunga ne-10 lezigidi zezindlu ezikhoyo, kwaye malunga ne-7 yezigidi zezindlu kufuneka zilungiswe. Nangona kunjalo, inani lokulungiswa eBeijing nyaka ngamnye aliyi kudlula iiyunithi ezingama-250,000. Kukho indawo yentengiso enkulu elindele ukuba sihlole lonke ixesha! Ke ngoko, kwixesha elizayo, eyona ndawo iphambili yokukhula yokusetyenziswa kwifenitshala kunye neshishini lezinto zokwakha liya kuhamba ngokuthe ngcembe ukusuka kwinqanaba elithi "imfuno engqongqo" ukuya kwinqanaba "lokuphucula imfuno engqongqo". Imakethi yokulungiswa kwekhaya iya kuba yimakethi enkulu eyahlukileyo phantsi kosetyenziso olutsha luka-2024.

"I-Haute couture" okanye "i-couture ekhanyayo" impahla yasekhaya iphakathi kunye nenxalenye ephezulu yephiramidi yexabiso. Nangona le nxalenye okwangoku inomthamo omncinci, ixabiso leyunithi ngomthengi liphezulu. Ngaphaya koko, kwixa elizayo, imakethi yePuding iya kuhla kancinci kancinci, ngelixa i-haute couture kunye neemarike ezikhanyayo ze-haute couture ngokuqinisekileyo ziya kuba yinkwenkwezi ekhulayo. Olona phawu luphambili lwale mfuno intsha yabathengi kukuba xa kuthengwa amakhaya alungelelanisiweyo, abathengi banikela ingqalelo ngakumbi kuyilo, izixhobo, ubugcisa, ukuvelisa, imiboniso, ukuhanjiswa kunye neenkonzo.

Oku kuthetha ukuba lonke iqela labathengi lineemfuno eziphezulu ze-hardware yasekhaya ekhonza "i-high-end" okanye "i-light-high-end" market.

Okokuqala, iinkampani zehardware zasekhaya kufuneka zihlawule ngakumbi kuyilo lwazo oluyilwayo kwaye zinike abathengi ukhetho oluninzi. Kubandakanya kodwa kungaphelelanga ekuphuculeni nasekuyileni ingqiqo yayo izixhobo zasekhaya iimveliso ukuze zikwazi ukusebenzela ngcono inkqubo yasekhaya enobuchule ukuhlangabezana neemfuno zabathengi zoncedo, ukhuseleko kunye nobukrelekrele, kwaye ziqaqambise umxholo wobuchwepheshe kunye nexabiso eliphezulu elongezelelweyo leemveliso.

Okwesibini, kwisiseko sokuhlangana nemisebenzi yemihla ngemihla yabathengi, izixhobo zasekhaya zisafuna ukudibanisa ngokugqibeleleyo i-aesthetics yobugcisa kunye nemisebenzi ebonakalayo, ibonise umgangatho wezixhobo zehardware ukusuka kuyilo oluneenkcukacha, kunye nokusebenzisa iikhonsepthi zoyilo lwangoku ukwenza iimveliso zehardware ezilula kodwa ezigqwesileyo. , ukuhlangabezana nabathengi’ iimfuno zomoya ezikumgangatho ophezulu.

Ekugqibeleni, iinkampani ze-hardware zasekhaya kufuneka zijolise ekuphuculeni amava abathengi beemveliso zabo. Ngokuphucula inkonzo yasemva kokuthengiswa, ukunyusa umgangatho wemveliso kunye nokubonelela ngolungelelwaniso olulolwakho, sizama ukuhlangabezana neemfuno zabathengi kunye nokwandisa ukwaneliseka komsebenzisi ngeemveliso.

SINCE 1993

I-AOSITE Hardware, njengenkampani egxile kwi-R&I-D kunye nokuveliswa kwezixhobo zasekhaya ze-30 iminyaka, nokuba "ubunjani obutsha kwi-hardware", "i-hardware esebenzayo, umphefumlo onomdla", "i-hardware yobugcisa" kunye nezinye iingqikelelo ze-brand ziphakamisa uphawu oluvela kwi-"The "rigid demand" market ingenile. "inkcazo ephezulu" kunye "nenkcazo ephezulu" yeemarike. Kwixesha elizayo, siya kuqhubeka nokuxhasa umoya wophuhliso "wokudala izinto ngobuchule kunye nokwakha amakhaya ngobulumko" ukuze siqhubeke sihlola imfuno yemarike, siphucula ngokuqhubekayo iteknoloji yemveliso, ngokuqhubekayo siphucula iinkqubo zenkonzo, kunye nokubonelela abathengi ngeemveliso kunye neenkonzo ezingcono.