Aosite, kusukela 1993
Izikhundla Eziphezulu Eziyi-100 Zomhlaba Zikhishiwe: Inani Lomkhiqizo WaseShayina Lidlula I-Europe(2)
UKantar uthe iTesla, eyasungulwa ngo-2003, ingumkhiqizo okhula ngokushesha kakhulu. Isiphenduke uhlobo lwezimoto olubaluleke kakhulu, inani layo lenyuka ngo-275% unyaka nonyaka lafinyelela ku-US $ 42.6 billion.
U-Kantar uthe ama-brand aseShayina aphezulu ahlanganise isikhundla sawo sokuhola uma kuqhathaniswa nemikhiqizo yase-Europe ephezulu: Imikhiqizo yaseShayina ibalelwa ku-14% yenani eliphelele lemikhiqizo eyi-100 ephezulu, uma kuqhathaniswa ne-11% kuphela eminyakeni eyi-10 edlule, kanti ama-European brand abalelwa ku-11% kuphela. yenani eliphelele lemikhiqizo eyi-100 ephezulu. Kusukela ku-20% eminyakeni eyi-10 edlule kuya ku-8%.
Umbiko uveze ukuthi umkhiqizo omkhulu waseYurophu yiFrench Louis Vuitton, okleliswe endaweni yama-21, kanti owesibili ngobukhulu baseYurophu yinkampani yesoftware yaseJalimane iSAP, ekleliswe endaweni yama-26.
Okuwukuphela komkhiqizo waseBrithani ohlwini yiVodafone, ekleliswe endaweni yama-60.
Imikhiqizo yaseMelika isabusa. I-Kantar Corporation ithe imikhiqizo yaseMelika ikhule ngokushesha kakhulu onyakeni odlule, ibalelwa ku-74% yenani eliphelele lemikhiqizo eyi-100 ephezulu.
U-Kantar uthe inani eliphelele lemikhiqizo eyi-100 yomhlaba wonke lingama-US $ 7.1 trillion.
Ngokombiko wewebhusayithi yesiFulentshi "Echos" ngoJuni 21, ubhubhane olusha lomqhele ekugcineni alubanga nomthelela omubi enanini lomkhiqizo, kodwa lwadlala umphumela ohlukile. Ngokwedatha yezinga lango-2021 le-Kantar BrandZ Global Top 100 Most Valuable Brands, inani eliphelele lemikhiqizo engu-100 ephezulu emhlabeni likhuphuke ngo-42%, okuyimpumelelo eyingqophamlando. Leli zinga lokukhula lingaphezu kokuphindwe kane kwesilinganiso sokukhula eminyakeni eyi-15 edlule.
Shintsha imakethe nolimi
