Awona maqondo aphezulu ali-100 eHlabathini akhutshiweyo: Ixabiso leBrand yaseTshayina Ligqwese iYurophu(2)

UKantar uthe uTesla, owasekwa ngo-2003, lolona hlobo lukhula ngokukhawuleza. Ibe lolona hlobo lwemoto luxabisekileyo, ixabiso layo linyuke ngama-275% unyaka nonyaka ukuya kutsho kwi-US$42.6 yeebhiliyoni.

U-Kantar uthe ii-brand eziphezulu zaseTshayina zidibanise isikhundla sazo esikhokelayo ngokumalunga neempawu eziphezulu zaseYurophu: Iimpawu zaseTshayina zibalelwa kwi-14% yexabiso lilonke leempawu eziphezulu ze-100, xa kuthelekiswa ne-11% kuphela kwiminyaka eyi-10 eyadlulayo, kwaye iimpawu zaseYurophu zibalelwa kwi-11% kuphela. yexabiso lilonke leebhrendi eziphezulu ezili-100. Ukususela kwi-20% kwiminyaka eyi-10 edlulileyo ukuya kwi-8%.

Ingxelo yabonisa ukuba i-brand enkulu yaseYurophu yiFrench Louis Vuitton, indawo ye-21st, kwaye i-brand yesibini enkulu yaseYurophu yinkampani ye-software yaseJamani SAP, ibekwe kwindawo ye-26.

Olona phawu lwaseBritane kuludwe yiVodafone, ibekwe kwindawo ye-60.

Iimpawu zaseMelika zisalawula. I-Kantar Corporation yathi iimpawu zaseMelika zikhule ngokukhawuleza kunyaka odlulileyo, zibalelwa kwi-74% yexabiso elipheleleyo leempawu eziphezulu ze-100.

UKantar uthe ixabiso lilonke leemveliso ezili-100 zehlabathi lilonke yi-US$7.1 yetriliyoni.

Ngokutsho kwengxelo kwi-website yesiFrentshi "Echos" ngoJuni 21, ubhubhani omtsha wesithsaba ekugqibeleni awuzange ube nempembelelo embi kwixabiso le-brand, kodwa wadlala umphumo ochaseneyo. Ngokutsho kwe-2021 Kantar BrandZ Global Top 100 Most Valuable Brands data rankings, ixabiso lilonke leemveliso eziphezulu ze-100 zehlabathi linyuke nge-42%, yimpumelelo yembali. Esi santya sokukhula singaphezu kwesine somndilili wokukhula kule minyaka ili-15 idlulileyo.