Lub Ntiaj Teb Sab saum toj 100 Kev Tshaj Tawm Tshaj Tawm: Suav Hom Tus Nqi Tshaj Lij Tebchaws Europe (2)

Kantar tau hais tias Tesla, nrhiav tau hauv 2003, yog lub hom lag luam loj tshaj plaws. Nws tau dhau los ua hom tsheb muaj txiaj ntsig tshaj plaws, nrog nws cov nqi nce 275% xyoo-rau-xyoo rau US $ 42.6 billion.

Kantar tau hais tias cov khoom lag luam suav saum toj kawg nkaus tau sib sau ua ke lawv txoj haujlwm tseem ceeb ntawm cov khoom lag luam nyob sab Europe: Suav cov npe suav txog 14% ntawm tag nrho cov nqi ntawm 100 hom, piv rau 11% 10 xyoo dhau los, thiab cov npe European tsuas yog 11% xwb. ntawm tag nrho cov nqi ntawm 100 lub npe saum toj kawg nkaus. Los ntawm 20% 10 xyoo dhau los mus rau 8%.

Daim ntawv tshaj tawm tau taw qhia tias cov khoom lag luam loj tshaj plaws nyob sab Europe yog Fabkis Louis Vuitton, qeb thib 21, thiab thib ob loj tshaj plaws nyob sab Europe hom yog German software tuam txhab SAP, nyob qib 26.

Tsuas yog British hom ntawm daim ntawv teev npe yog Vodafone, nyob qib 60.

American brands tseem dominate. Kantar Corporation tau hais tias Asmeskas cov hom lag luam tau loj hlob sai tshaj plaws hauv lub xyoo dhau los, suav txog 74% ntawm tag nrho cov nqi ntawm 100 hom khoom.

Kantar tau hais tias tag nrho tus nqi ntawm 100 lub npe thoob ntiaj teb yog US $ 7.1 trillion.

Raws li tsab ntawv ceeb toom ntawm Fabkis "Echos" lub vev xaib nyob rau lub Rau Hli 21, kev kis tus kabmob tshiab thaum kawg tsis muaj kev cuam tshuam tsis zoo rau cov nqi lag luam, tab sis ua rau muaj kev cuam tshuam. Raws li 2021 Kantar BrandZ Ntiaj Teb Sab saum toj 100 Qhov Tseem Ceeb Tshaj Lij Tshaj Lij cov ntaub ntawv, tag nrho cov nqi ntawm lub ntiaj teb cov npe 100 tau nce 42%, uas yog keeb kwm ua tiav. Qhov kev loj hlob no yog ntau tshaj plaub npaug ntawm qhov kev loj hlob nruab nrab ntawm 15 xyoo dhau los.