The World's Top 100 Rankings Released: Chinese Brand Value Surpasses Europe(2)

Kantar stated that Tesla, founded in 2003, is the fastest-growing brand. It has become the most valuable car brand, with its value increasing by 275% year-on-year to US$42.6 billion.

Kantar stated that top Chinese brands have consolidated their leading position relative to top European brands: Chinese brands accounted for 14% of the total value of the top 100 brands, compared to only 11% 10 years ago, and European brands accounted for only 11% of the total value of the top 100 brands. From 20% 10 years ago to 8%.

The report pointed out that the largest European brand is French Louis Vuitton, ranked 21st, and the second largest European brand is German software company SAP, ranked 26th.

The only British brand on the list is Vodafone, ranked 60th.

American brands still dominate. Kantar Corporation said that American brands have grown the fastest in the past year, accounting for 74% of the total value of the top 100 brands.

Kantar stated that the total value of the top 100 global brands is US$7.1 trillion.

According to a report on the French "Echos" website on June 21, the new crown epidemic eventually did not have a negative impact on the brand value, but played the opposite effect. According to the 2021 Kantar BrandZ Global Top 100 Most Valuable Brands ranking data, the total value of the world's top 100 brands has increased by 42%, which is a historic achievement. This growth rate is more than four times the average growth rate over the past 15 years.