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Aosite, since 1993

As the global economy continues to decline, why does my country's top household hardware brands suddenly emerge?(Part two)

1(1)

In addition to the impact of the epidemic, the reason for the global economic downturn lies in the accelerated formation of a new Cold War pattern and the intensification of economic anti-globalization trends. However, in recent years, my country's hardware exports have also maintained a steady growth trend, and it has become one of the world's major exporters of hardware products.

Most of the world's leading home hardware brands are distributed in Europe. With the intensification of the war between Russia and Ukraine, the energy crisis in Europe has further intensified, the production cost remains high, the production capacity is seriously insufficient, the delivery time is further extended, and the competitiveness is greatly weakened. The rise of home hardware brands has brought good conditions at the right time and place. It is estimated that in the future, the annual export value of my country's household hardware will still maintain a growth rate of 10-15%.

At the same time, the price of imported hardware is usually 3-4 times that of domestic hardware. In recent years, the quality of domestic hardware has increased rapidly, and the degree of production automation has steadily improved. The quality gap between domestic brands and imported brands is not large, and the price advantage is comparable Obviously, in the context of price wars in the custom home furnishing industry and strict control of total costs, domestic brand hardware has gradually become the first choice.

In the future, the market consumer groups will fully shift to the post-90s, post-95s and even post-00s, and mainstream consumption concepts are also changing, bringing new opportunities to the entire industry chain. Up to now, there are more than 20,000 enterprises engaged in whole-house customization in China. According to the forecast of the China Business Industry Research Institute, the size of the customization market in 2022 will be nearly 500 billion.

In this context, AOSITE hardware firmly grasps the trend, focuses on the research and development and innovation of home hardware products, strives to improve product design and quality, and creates new hardware qualityism with ingenuity and innovative technology.

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