Looking at the future development trend of the furniture industry from the overall market changes this year(2)

Custom brands such as Oupai, Baidusheng, Shangpin Home Delivery, Sophia, Zhibang, Hao Laike, Gold Medal, etc. take the opportunity to provide finished furniture, soft furnishings, household items, etc. on the basis of the customization of cabinets in the whole house. And Lin's Wood, Zuo Shang Mingshe, Manhaojia, Antu·jia, etc., are also working hard on one-stop home solutions. Products include cabinets, upholstered furniture, chairs, coffee tables, tables, beds, etc.

3. Engineering channels have become the X factor for the growth of home furnishing brands

Whether it’s last year or this year, for customized companies with strong revenue growth, the year-on-year growth rate of engineering channels is often more than 30%, or even 80%. Similar to Zhibang, Wole, Gold Medal, etc., they are all competing with top 100 real estate companies. With close cooperation, the quality of engineering channels has even become an important criterion for the brand influence of customized home furnishing companies.

4. Home aesthetics has been paid more attention to, and artists are becoming more and more popular

Judging from the situation of major home building materials exhibitions this year, high appearance is the key word. Major brands have begun to attach importance to home aesthetics and product appearance design. In terms of style, light luxury, new Chinese style, Italian minimalism, etc. continue to be popular. Art hardware products are becoming more and more popular among young people.