The new main battlefield of brand competition in the home furnishing industry(3)

5. "Sisters of the Clouds" are more common among boys. They are social fears offline, but they can always find a circle that can be chatted online;

6. When shopping, "Chinese products" will always give priority to buying domestic products;

Seven, "Chop Hand Party" has many impulsive purchases, and the value of a single purchase is not high. Whenever there is a new product, it will inevitably start.

my country's home retail giant Fusenmei pointed out in its new retail strategy that the essence of future new retail is a new consumption model for new humans (post-90s/new generations), a reconstruction and upgrading of offline formats, and proposed 6 new :

New humans, mainly for post-90s and new generation consumers;

New traffic reaches people who cannot be reached by traditional channels;

New scenes, including offline immersive scenes and online scenes where various visual, interesting, and target audiences are relatively concentrated;

New tools, including technical tools, marketing tools, content tools and design tools, etc.;

New content, including future home, community content, live broadcast, short video and visual design scenes, etc.;

New consumption is characterized by efficient operation, rapid iteration, digital intelligence driven and rich content.

In the future, Aositewill focus more on the design and innovation of household hardware products, increase R&D investment, accelerate the speed of product upgrades, keep up with the pace of new consumers in the new era, and innovate the promotion and marketing model through multiple channels to increase consumer product experience Sense, lead our customers to stay at the forefront of the times forever!

Ingenuity and wisdom make home