Aosite, kubvira 1993
02
brand uye ruzivo
kudiwa kwakawedzera
Nekudzokororwa kwevatengi, marwadzo ekushandisa anotanga kushanduka, nzira dzekuwana ruzivo dzakasiyana, uye nguva yakakamurwa, uye maitiro ekushandisa zvishoma nezvishoma anoratidza maitiro ekusiyana, ayo anowedzera kukurudzira kuvandudzwa kwemhando yefenicha. Zvido zvechizvarwa chitsva chevatengi vefenicha zviri kuchinja zvishoma nezvishoma kubva "zvinobatsira" kuenda kune "nyore kushandisa". Sechinhu chakashandiswa, kunyaradzwa kwekushandisa kwave kuri mucherechedzo mukuru wekuongorora zvakanakira nekuipira fenicha, kunyanya fenicha iyo vanhu vanowanzo shandisa, sematafura, macheya, uye mibhedha, zvine zvakaomesesa zvinodikanwa zvekunyaradza kwavo. Ergonomics uye kugadzira fenicha zviri kuwedzera uye zvakanyanya kubatanidzwa. Kuburikidza nekuedza kukuru kwesainzi, vagadziri vanoramba vachigadzirisa matambudziko ayo vanhu vanonyanya kusununguka kushandisa, kugara vakasununguka, uye kugadzikana zvakanyanya kurara pasi.
03
Consumer Personalized Needs
kuwedzera
Nekuvandudzwa kwemararamiro evanhu, chizvarwa chitsva chevechidiki vakakurira munguva yeInternet vakatanga kumutsa pfungwa dzavo dzemunhu oga. Fenicha iyo inoshanda uye yakanaka uye inokodzera zvakakwana nemamiriro avo ekushandisa yakave yakanyanya kunaka sarudzo kune vatengi. Kusangana nezvinodiwa nevatengi kune yakagadziridzwa fenicha yave chinhu chakakosha chebudiriro mukushandurwa kwemakambani mazhinji echinyakare fenicha.