Where are the development opportunities for the home furnishing industry in 2022?(3)

02

brand and experience

demand increased

With the iteration of consumers, the pain points of consumption begin to change, the channels for obtaining information are diversified, and the time is fragmented, and the consumption patterns gradually show a trend of diversification, which further promotes the development of furniture branding. The needs of the new generation of furniture consumers are gradually changing from "useful" to "easy to use". As a used item, the comfort of use has become the core criterion for evaluating the pros and cons of furniture, especially the furniture that people often use, such as tables, chairs, and beds, have stricter requirements for their comfort. Ergonomics and furniture manufacturing are becoming more and more closely integrated. Through large-scale scientific experiments, manufacturers continue to solve the problems that people are more comfortable to use, more comfortable to sit, and more comfortable to lie down.

03

Consumer Personalized Needs

increasing

With the improvement of people's living standards, the new generation of young people who have grown up in the Internet era have begun to awaken their sense of individuality. Furniture that is both functional and beautiful and fits perfectly with their usage scenarios has become the most ideal choice for consumers. Meeting the needs of customers for customized furniture has become an important breakthrough point in the transformation of many traditional furniture companies.