Current status of China’s home hardware accessories industry

"Golden Nine and Silver Ten" reappeared. In October, sales of building materials and home furnishing stores above designated size in China increased by about 80% year-on-year!

The "Golden Nine and Silver Ten" periods have just passed. Although China's home building materials market has not been extremely hot, it has continued the traditional peak season of the "Golden Nine and Silver Ten" periods. On November 15, 2023, information compiled and released by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association showed that the China Building Materials Home Furnishing Boom Index BHI was 134.42 in October, an increase of 2.87 points month-on-month and a year-on-year increase of 36.30 points.

Data show that the sales of China's large-scale home building materials stores in October were 148.420 billion yuan, a month-on-month increase of 2.03%, and a year-on-year increase of 79.89%; the cumulative sales from January to October 2023 were 1.289506 billion yuan, a year-on-year increase of 25.39%.

According to the Industry Research Department of the China Building Materials Circulation Association, currently, the market share of home building materials, dominated by redecoration (secondary, tertiary, etc.) and improvement demand for existing houses, is gradually expanding. In addition, in the past few months, relevant favorable policies related to real estate and home renovation consumption seasons have been frequently issued, which has boosted the release of demand for the property market and decoration. Superimposed on the traditional peak season, the effect of consumption-promoting policies is obvious, and consumer demand for home building materials continues to be released.

This month BHI continued to rise slightly, and sales of home building materials stores above designated size increased by 2.03% month-on-month. Judging from the situation of each BHI sub-index, in the first half of October, major home building materials stores and brands carried out various promotional activities. The market continued the strong sales situation during the "Mid-Autumn Festival + National Day" double festivals. Entering the second half of October, enterprises They have launched “Double Eleven” promotions in advance. Based on this significant increase in customer flow into the store in October, the BHI sub-index "Popularity Index" ranked first in terms of month-on-month increase, with a month-on-month increase of 49.75 points.

However, due to the sluggish real estate market, the market demand for home building materials has fluctuated greatly. In the fierce market competition, traditional problems in several industries have become increasingly obvious.

First, the hardware industry has lower entry barriers, serious industry fragmentation, and weak competitiveness.

Second, as hardware is a middleware, its presence in home life is still generally weak.

Third, the single value of hardware products is low, the function of a single product is single, and there is a lack of room for imagination.

Fourth, the operating costs of offline stores are getting higher and higher, and it is generally difficult for stores to survive.

Small and micro enterprises with weak profitability and high costs can still only struggle to survive in the fierce market competition. Enterprise differentiation has intensified, and enterprises that cannot seize opportunities have been eliminated.

The Beijing Construction Expo held at the beginning of the year was very popular. At the exhibition, the concept of "five modernizations" was proposed to re-understand the hardware industry, namely "intelligent, high-end, fashionable, programmatic, and capitalized." Beijing Construction Expo hopes to grasp the development rules of the home hardware industry as a whole as much as possible through this new "five modernizations" understanding. It is hoped that enterprises will increase industry concentration through branding, define product value through solutions, and increase scale through omni-channel construction.

30 years of focus on home hardware

AOSITE Hardware has been focusing on the R&D and manufacturing of home hardware for 30 years. Its production lines include furniture hinge, gas spring, ball bearing slides, undermount drawer slides, metal slim box, etc.It has a modern production base covering an area of over 13,000 square meters, a marketing center of 200 square meters, a product testing center of 200 square meters, a product experience hall of 500 square meters and a logistics center of 1,000 square meters. . Adhering to its core concepts of professionalism, innovation and customer first, it continues to enhance its brand influence and strives to become the mainstay of China's home hardware industry moving towards a higher starting point.

As a professional OEM service provider, we have been committed to providing customers with a full range of OEM services. We can provide customers with a variety of customized services. We can provide full-process services from product design, mold development, layout production, sample confirmation, trial production, finished product production, to logistics and distribution according to customer needs.

We have a professional technical development team and skilled manufacturing workers, and we also have a variety of advanced production equipment and a strict quality inspection system to ensure that our products not only pass the quality level, but also in terms of performance, reliability and safety It also fully meets customer requirements. We also attach great importance to protecting the intellectual property rights of our customers. We can closely protect our customers' private information and design plans to ensure that our customers' business secrets are properly handled.

In addition, we also provide meticulous and thoughtful after-sales service to ensure that customers' after-sales problems are solved in the shortest possible time. We also provide customers with continuous technical support and market feedback to help customers upgrade and improve their products according to market needs.

We believe that our professional OEM services can provide customers with the best solutions, help customers develop products with excellent performance, reliable quality, and affordable prices, and create greater business value. We will always adhere to customer demand as the guide, continue to innovate and improve service quality, and create more value and benefits for customers.