Looking at the future development trend of the furniture industry from the overall market changes this year(1)

The furniture industry is under surging in 2021. With the recovery of the national furniture industry, in the first half of the year alone, the output of China’s furniture industry was 520 million pieces, an increase of 30.1% year-on-year, including products, channels, capital, and business formats. It's a different situation.

Combined with the actual situation of many home building materials exhibitions this year, we can see the following changes.

1. The market share of customized furniture continues to expand

Judging from the revenue data of major listed home furnishing companies in 2021, a large number of powerful companies have taken the opportunity to increase investment, adopting strategies such as seizing channels, changing products, deploying the whole house, complete installation + bag accommodation, etc., and continue to erode the market of small and medium-sized brands Share. Among them, listed companies such as Opal, Sophia, Zhibang Home Furnishing, Haolaike, Dinggu Ji Chuang and other listed companies have achieved excellent results of more than 40% year-on-year growth in revenue in the first three quarters.

2. Checking in with bags has become a key track for home furnishing brands

The proportion of real estate hardcover delivery continues to rise, and the basic decoration of new houses is generally improved, and the one-stop service is complete. The bag-checking is favored by the majority of owners.