The current situation of the home furnishing market in 2022: difficult but promising future(2)

The shortcomings of the traditional pure offline business model have been infinitely magnified in the epidemic. In theory, all business models will be transformed or eliminated. What is the future development trend? What should home building materials people do?

Keen business operators will not miss any opportunity to catch up with the trend, and the home furnishing industry is no exception. This is not only reflected in products, but also in marketing. From the dissemination of traditional media channels to the placement of self-media advertisements, trying to play self-media, in the end, everyone is chasing the trend and chasing the new trend. When we found that the whole world is full of "pigs" flying in the wind, we are always like an outsider, and even the "sheep" that are close at hand have not been pruned for a long time, and we have missed the brutal growth period of the media in vain.

So, if the work is not broadcast and has no traffic, what should home building materials people do?

Personal IP is easier to obtain self-media traffic than corporate IP

The self-media platform itself is a mass entertainment platform, and content that is too commercialized is difficult to get too much attention.