As the global economy continues to decline, why does my country's top household hardware brands suddenly emerge?(Part one)

As the global economy continues to decline, why does my country's top household hardware brands suddenly emerge?(Part one)

Since the beginning of this year, the domestic epidemic that was thought to be basically over has suddenly revived. The two or three sparks that seemed to be short-lived, after several months of repetition, have gradually evolved into a situation of starting a prairie fire! Many places have been forced to restart, shut down, stop wages, layoffs, slow sales, companies are in trouble, unemployment, overdue, national consumption has entered a trough again, and physical stores are empty. For a while, everyone was in danger, and it seemed that a huge economic crisis was coming, and the global economy was inevitably hit hard again.

However, this is not a portrayal of all companies. Some leading home hardware brands not only have not declined in performance, but have even adopted expansion plans. At the beginning of this year, Shunde released the list of the first batch of 23 listed backup companies, and home hardware companies accounted for more than 1/6 of them.

So why is this happening?

First of all, although the development of the home hardware industry has been affected by many difficulties such as rising raw material prices, difficulties in shipping, and downturns in real estate after the outbreak, the demand for hardware products in my country still achieved a growth of 2.8%, reaching 106.87 billion yuan.

Secondly, the external difficulties faced by the entire home hardware industry are forcing enterprises to transform and change. High-quality development replaces the previous "winning with price" and gradually becomes the general trend and direction of the future hardware industry. The "too big effect" makes those brands that are prepared and powerful become stronger, the weak are constantly eliminated, and it is difficult for novices to have a chance to enter the game.