The new main battlefield of brand competition in the home furnishing industry(2)

Seven consumption trends of Chinese newcomers born in the 90s:

First, research-oriented consumption is in the lead, and newcomers in the society are experts in the pursuit of cost-effectiveness;

Second, the life of domestic products, the acceptance of domestic products and the enthusiasm for consumption by newcomers in the society are unprecedentedly high;

Third, the more serious the more unpopular, the more casual and casual dressing of post-90s in the workplace;

Fourth, the consumption of anti-aging health care is becoming younger, and newcomers born in the post-90s society are not afraid of death but old age;

Fifth, there are no restrictions on accompanying consumption. Newcomers in modern society do not ask for both children and cats and dogs;

Sixth, the effects of idols and Internet celebrities are weakened, and newcomers in society are more willing to believe in real user reviews;

Seven, the value of a single purchase decreases, the frequency of purchases increases, and the rate of repurchase increases.

According to this report, we can paint several typical portraits of potential consumers in the current home furnishing industry.

1. "Money-saving graduate students" shop around, and are keen to continuously select the best cost-effective products from the dazzling array of products;

2. "Fake rich players" have average income, and they are generous in their social circles for the sake of decency;

3. "New Ants" renters in first-tier cities have no fixed homes and like to buy products that are easy to take away or lose their hearts;

4. "Atypical workplace population" refers to the post-90s who advocate individuality, and they often play with trends;