Changes and new features of foreign trade customers

1. Rejuvenation

The students who often participate in the Canton Fair, if you observe carefully, you will find that the faces of the buyers who come to the exhibition are becoming younger. Official data can also support it: According to an official statistics of the Canton Fair, the average age of purchasers who signed up for the Canton Fair has decreased by 7.4 years in the past 6 years.

These younger buyers, pursuing a simple and efficient purchasing experience, require personalized and professional services, and tend to communicate and make decisions quickly. This requires our foreign trade personnel to use younger language and thinking mode when working with customers, and not to be too constrained to the previous rules and regulations.

Therefore, in terms of product visual communication (including but not limited to samples, quotations, websites, product styles, physical exhibition hall decoration), we must give more consideration to the preferences of young buyers and make timely changes.

2. Socialization

This is not only a characteristic of foreign trade buyers, but also a characteristic of the global population.

According to Statista data, by 2021, global social media users will reach 3.09 billion, which is close to half of the world’s population. Taking into account the factors of regional unbalanced distribution, the social media of individual regions and countries (Europe, the United States, Japan, and South Korea) Media penetration rate will be higher.