Aosite, kusukela 1993
Lapho umthengi ekugcineni ethola ifekthri ekahle yokubambisana kwebhizinisi, inkulumo yomunye umuntu iwuchwepheshe futhi icacile, futhi ukuxhumana kunokwethenjelwa futhi kuyasebenza, okwenza umthengi anikeze amathemba aphezulu kumlingani webhizinisi ongase abe naye. Ngalesi sikhathi, umthengi uvame ukujabula futhi ajabule.
Nokho, kunokuba bajahe ukufaka ama-oda kubaphakeli abasha, abathengi abanolwazi kumelwe bafune ukwazi okwengeziwe ukuze babe nesibindi sokuba nethemba elikhulu. Kubalulekile ukwazi ukuthi kuphela ngokukhuthala kanye nokuhlolwa kwezindawo okusebenzayo ukuze sihlole abahlinzeki-mpahla singakwazi ukuqinisekisa ukuthi okulindelekile kuyahambisana yini neqiniso.
Isibonelo, lolu hlobo lokucwaninga esizeni lungasiza umthengi azi ukuthi umphakeli unelabhorethri yokuqinisekisa ukwakheka kwezinto, noma ingabe likhona yini irekhodi eliboniswayo lomphakeli namanye amalabhorethri, ukuze agweme ukulahlekelwa. Abathengi bangayazi imininingwane engenhla ngoba zonke ziyingxenye yezinto ezihloliwe emkhakheni kanye nemibiko yokulandelela.
Kungakhathaliseki ukuthi umthengi uthembele kangakanani kumnikezeli, ngeke akwazi ukuthatha isikhundla sokuthembeka kokuhlolwa kwe-website yokuqinisekisa ikhono langempela lomphakeli.
Abathengi abahlukahlukene banokuhlukahluka okulindelwe nezimfuneko kubahlinzeki. Ukucwaninga okuningi okusendaweni okugunyazwe abathengi kufaka phakathi amaphuzu abalulekile alandelayo. Emehlweni abathengi, lawa maphuzu abalulekile ayizimo eziyisisekelo umphakeli oqeqeshiwe okufanele abe nazo. Ngakho-ke, uma umphakeli efuna ukwamukela umthengi ukuthi avakashele ifekthri, okulandelayo futhi ingxenye enconyiwe yokwazisa umthengi.:
1. Ukungabekezelelani
Ezinye izinto zokuhlola ohlwini lokuhlola ukuhlolwa komkhakha zingase zehluke ngandlela thile ezidingweni ezilindelekile. Kodwa-ke, abathengi, ikakhulukazi labo abase-Europe nase-United States, ngokuvamile abakwazi ukubekezelela ukwephulwa okuthile okungathi sína. Ukungathobeli lawa mazinga kuvame ukuholela ekutheni abahlinzeki babhekane "nokwehluleka" kokuhlolwa kwesayithi.